Building a just in time webinar can be challenging because you have to rely on just one opportunity to get people to show up. In this article, I’ll share with you some tips that will help you build the perfect just in time webinar and increase your chances of getting people to show up.

What is an Automated, Just In Time Webinar?

An automated, just in time webinar is one where the host triggers the call and the participants are invited just a few hours prior to it. For this session, tools like GoToWebinar, Demio, or Everwebinar work well because you don’t have to worry about planning days or weeks ahead of time. You just pick a topic, create the registration form and landing page, set a time, and invite people just hours before it starts.

What is Evergreen Marketing?

Evergreen marketing is about creating content that will continue to be relevant for a long period of time so that you get traffic from search engines and social media over an extended period of time.

How do evergreen webinars help just in time webinars?

They help build your just in time list by spreading your message through direct outreach efforts and word-of-mouth marketing.

You can include just in time sessions on your with most of the popular webinar platforms on the marketplace today and link up with your email autoresponder.

Build an Evergreen Landing Page for Your Just In Time Webinar

The just in time webinar traffic goes through your just in time landing page which can be an existing lead capture or sales page. You will want to include a link on your just in time landing page that will trigger the just in time webinar going forward.

Should I do a Live Webinar or Evergreen Webinar for starting out?

You can use just in time webinars for both live events and evergreen webinar.

Think about your just in time event as a way to build your just in time list, get feedback on your just in time topic, and start building relationships with the participants who show up on the webinar platfo. You don’t have to be an expert so much as someone who is creating just in time webinars. You might even want to throw these just in time sessions out there without planning ahead of time just to see how receptive or unresponsive people are based on the topic you choose.

What Topic Should I Choose for My Just In Time Webinar?

Just make sure that whatever topics you choose will continue to be relevant over a long period of time.

You just want to choose topics that will be evergreen. Non-competitive niches are best because there’s just not enough people in the niche for there to be a lot of competition but just a few people who are doing it well.  If your just in time topic is something that can be solved by just one person, you might want to reconsider and find another topic.

For just in time webinars, stick with questions or challenges that aren’t too big or complex for you to solve. You may not have the answers at first but when you start working on answering them just keep recording and publishing your responses until you’ve gone through all of the questions and challenges.

What Should I Give Away?

The key here is just to give away something that is extremely valuable. It should be something that will help the participant solve his or her problem. It can also just be a guide or cheat sheet, and it’s just as good as long as you are offering something unique that your competitors aren’t giving away.

For just in time webinars, you may just want to make your freebie a simple e-book with some basic principles that participants can use going forward until they get more advanced information on your just in time topic.  You may even just want to keep your just in time call an introduction session where you present an outline of what participants can expect from future sessions or if there is any additional value they can expect from you going forward such as just in time knowledge bombs.

How Do I Get Traffic to My Just In Time Webinar?

The benefit to just in time is the fact the traffic can immediately hop onto your webinar, consume the content, and take action on whatever your pitching.

The best ways to start driving traffic are the following:

• Your Own Email List
• Run Facebook Ads
• Youtube Ads
• Retargeting from existing visitors

Is There a Pre-Requisite I Need to Have for My Just In Time Webinar?

Don’t worry if you don’t have the level of expertise necessary just yet. Solve just in time problems by just giving away an e-book and making it clear that more advanced just in time info is available to participants who sign up on your just in time list or at least those who buy the premium just in time package. Now, when you pitch just in time, people will be able to tell you what they want from your just in time topic so that later on down the road, once you’ve gotten a better understanding of just in time topics, you can give them what they need.

The Big Challenge with Conducting Evergreen Webinars vs Live Webinars

With live webinars you can know pretty quick if your offer converts or not and can diagnose, pinpoint potential issues you may have with your overall sales message, show up rate, as well as the follow up.

However, with evergreen webinar systems, it’s more difficult to pinpoint these issues because many times you will see that the follow up campaigns are where the money is made, so if it takes you 2-3 weeks, that’s too long to test to see if the offer converts.

Nowadays webinar marketing has become the best way to convert traffics into the customers.

More than 60% of marketers are using a webinar for their content marketing strategies. It has become so popular that almost every marketer is getting benefited from this. In addition to that, webinars help you in building credibility as well as trust among your target audience and existing customer. Before we get into deep, let’s have a look at what exactly is a webinar.

What is the webinar?

A webinar is an online seminar or workshop which is hosted over the internet. At the webinar, the one who organizes the event is the host and invites attendees to attend it. To attend this event you only need to have a mobile, laptop, or desktop and an internet connection. On the other hand, the host requires a good online webinar software to organize the event. It can be attended from anywhere in the world. Besides its benefits, webinar does have some challenges and one of them is getting a good number of webinar attendees. However, there are several tips which you can follow to get more people watching your webinar

1. Choose a meaningful topic

First thing first. Start by choosing a topic which can attract a large number of audience. Find out the topic which interests your audience. Make sure your topic is relevant. Remember if your topic is irrelevant, outdated, it won’t attract your audience and you may end up having less number of people signing to your webinar. Broaden topic attract a large number of audience. A good topic can engage your audience throughout your webinar.

2. Choose the right time

Think about the best day and time to organize a webinar because choosing the right day and time plays an important role to gain more attendees. Make sure the timing is convenient for your audience. The best time for your webinar totally depends on your audience. To come up with the best time, you have to experiment with different days and time, compare attendees rate, conversion rate and schedule your time accordingly.

3. Include freebie for your attendees

If you want your attendees to signup for your webinar, offer them something special. These giveaways can be anything but remember it should make your attendees feel excited, precious, and engaged. Some of the giveaways ideas are a free demo, tickets for any events, Facebook or Linkedin Ads discount coupon, access to your latest ebook, gift cards, limited edition products, free software download and much more.

These giveaways don’t have to be costly but something which will increase your engagement rate. Be creative and come up with ideas of something special for your attendees.

4. Establish an informative landing page

Your landing page should highlight the important point and benefits of your webinar. It should create urgency with a call to action button such as “book your seat now”, “reserve your seat now”, “save my spot”, etc and persuade visitors to sign up. Don’t add too many details on your landing page, just highlight the important features. 

These landing pages are built in and can be customized with popular software like you see with Webinarjam

Some of the features you can add to your landing page are:

• Include the topic of your webinar. Provide an explanation of what your webinar is all about. Bullet points are best to explain and is easily visible to the attendees.
• Introduce the presenter of the webinar with a brief bio explaining who they are and why they are worth presenting the webinar.
• Don’t forget to mention the date and time of your webinar.
• Describe the benefits of the webinar. Your attendees have a right to know why they should attend your webinar, what are the takeaways and whether it is worth their time or not.

5. Send reminder emails with value

Sending reminder emails will not only remind your attendees about the date and time of the webinar but will also re-establish the value you have to build with them at the time of registration. People are so busy in their life that they may forget about your webinar and why they have registered for it. The best way to remind them is by sending a reminder mail. Furthermore,  You can send these reminders two-week advance and one week in advance of your scheduled webinar. Add value to your email by mentioning why they have attended your webinar and what benefits they will get after attending it. Also, don’t forget to send the last minute reminder mail a day before your webinar.

6. Promote your webinar on social media

The best part about social media is you can target a large number of audience and its booming over the years now. Therefore, promote your webinar on every social media platforms such as Linkedin, Twitter, Facebook, Pinterest, Instagram, etc, primarily where your target audience mostly hangouts. The best thing about these social media platform is you can post your webinar information more than once.

Choose a hashtag for your webinar and promote it everywhere, update the image your banner, post on different groups only if allowed and don’t spam. You can also promote your webinar on different online forums or communities. Furthermore, if you have budget opt for Paid advertisement through Google Adwords, Facebook Ads, or Linkedin Ads.

7. Ask your presenter to promote your webinar

Ask your guest speaker to promote your webinar. They must have a different and huge audience or network. Why not take advantage of that? Ask them to invite their contacts, partners, clients and promote your webinar to their audience. Asking your presenter to buzz about your webinar will add plenty of audiences.

8. Make use of your homepage

Your homepage is the most visited page on your website. Hence, why not make use of it? Add the details of your upcoming webinar at your landing page. Redesign it by showcasing your webinar. Furthermore, you may also add a blog post with a piece of detailed information about your forthcoming webinar and add a link of it within your blog post with an appealing CTA button.

Lastly, It’s not an easy job to convince a person to attend your webinar. However, with the right strategies, you can build the first step of your success.

If you can utilize Facebook as an individual, you can also use it as an entity. It is that simple.

Facebook is estimated to have over two Billion users who are actively engaged on the site. On average, 800 million people will like something on the Facebook platform every day.

Why Then Should You Use Facebook Ads?

One thing you will note is that these ads are paid for. Expensive you may think, right?

But, the technique is to expose your restaurant or chain of restaurants to reach to people who may be interested in your services.

Since different target layers are available, you should focus the ads on the right audience to maximize your earnings. Naturally, your ad should focus on the interests, location, demographics, and behaviors of your potential clients.

How Do You Increase Sales through Facebook Ads

1. Aim For Engagement

When creating an ad, the design should be to capture the attention of the reader. Make the post you make as engaging as possible.

But, do not overdo it.

If you fail at engaging your potential buyers, you will probably fail to make a conversion. Creating an ad that makes people click like, comment or even share will require know-how, finesse and also luck at times.

Remember, people do not want to be bored with sales adverts every day. Creating a rapport is crucial in ensuring you boost your sales. You can post a compelling content, including, questions, facts, photos and links to inspiring articles on the web.

The content will help build trust with your clients. Once you’ve established the relationship, you can use ads to improve your sales.

If all you do is posting sales content, the engagement with your potential clients will wear off. Eventually, you will be talking to yourself.

2. Display the Services you Offer

The Ad you design should have an appeal to the senses of your target audience. Use high-quality images to showcase the meals you serve and other services you offer.

If you want a high conversion rate, ensure the ads you use to contain the following:

• A good looking image
• A description of the product.
• Appealing to your target demographics.

Maybe you are wondering how this will help increase your sales. Well, they will inspire your potential clients to try out your services.

3.    Get Likes

How will you get engagement on your ad if you have no fans? Duh! Almost impossible.

Once you design the content, get more likes and more likes.

As a startup restaurant, you can achieve this by inviting your close friends and family members to like your page. In as much as possible, strive to get likes from people who are your customers. These are the people who will offer a review to services you provide and even vouch for your services.

Where you are running ads for a local restaurant, you can target an audience that is within 30 miles from your shop. If the firm has subsidiaries across the state, the ad should cover the entire area.

When designing the ad, make it run till you command it to stop. Run it for four days to judge whether it is working or not, and kill it where it is not.

4. Boost Your Posts

As a fan, you probably are aware of the boost your posts feature and here is why you should use it.

• It gives you the results you need.
• It is simple to use.
• You can easily measure the impact.

Depending on the size of your restaurant, you can choose to use more powerful ad tools. They include Facebook ads manager and Power Editor. As a startup, these tools should not bogey you.

Below every post you make, you’ll see the “Boost Post” link. Click it. Here you can choose your target.

The feature allows Facebook to develop a “Sponsored Story” on your target’s newsfeed. They’ll look natural to most readers.

5. Make It Easier to Contact You

In the old marketing days, a phone number was standard in all print and audio adverts.

Well, the media may have changed, but not the need for your clients to get to you. Make it possible for people to contact you through Facebook messages or any other medium imaginable.

Bots have made it easier than ever before.

Conclusion

If you run a restaurant business, I hope this article has convinced you how to grow your sales by using Facebook.

Leveraging these five simple techniques will make you a powerhouse in the industry.

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