Nowadays webinar marketing has become the best way to convert traffics into the customers.
More than 60% of marketers are using a webinar for their content marketing strategies. It has become so popular that almost every marketer is getting benefited from this. In addition to that, webinars help you in building credibility as well as trust among your target audience and existing customer. Before we get into deep, let’s have a look at what exactly is a webinar.
What is the webinar?
A webinar is an online seminar or workshop which is hosted over the internet. At the webinar, the one who organizes the event is the host and invites attendees to attend it. To attend this event you only need to have a mobile, laptop, or desktop and an internet connection. On the other hand, the host requires a good online webinar software to organize the event. It can be attended from anywhere in the world. Besides its benefits, webinar does have some challenges and one of them is getting a good number of webinar attendees. However, there are several tips which you can follow to get more people watching your webinar
1. Choose a meaningful topic
First thing first. Start by choosing a topic which can attract a large number of audience. Find out the topic which interests your audience. Make sure your topic is relevant. Remember if your topic is irrelevant, outdated, it won’t attract your audience and you may end up having less number of people signing to your webinar. Broaden topic attract a large number of audience. A good topic can engage your audience throughout your webinar.
2. Choose the right time
Think about the best day and time to organize a webinar because choosing the right day and time plays an important role to gain more attendees. Make sure the timing is convenient for your audience. The best time for your webinar totally depends on your audience. To come up with the best time, you have to experiment with different days and time, compare attendees rate, conversion rate and schedule your time accordingly.
3. Include freebie for your attendees
If you want your attendees to signup for your webinar, offer them something special. These giveaways can be anything but remember it should make your attendees feel excited, precious, and engaged. Some of the giveaways ideas are a free demo, tickets for any events, Facebook or Linkedin Ads discount coupon, access to your latest ebook, gift cards, limited edition products, free software download and much more.
These giveaways don’t have to be costly but something which will increase your engagement rate. Be creative and come up with ideas of something special for your attendees.
4. Establish an informative landing page
Your landing page should highlight the important point and benefits of your webinar. It should create urgency with a call to action button such as “book your seat now”, “reserve your seat now”, “save my spot”, etc and persuade visitors to sign up. Don’t add too many details on your landing page, just highlight the important features.
These landing pages are built in and can be customized with popular software like you see with Webinarjam
Some of the features you can add to your landing page are:
- Include the topic of your webinar. Provide an explanation of what your webinar is all about. Bullet points are best to explain and is easily visible to the attendees.
- Introduce the presenter of the webinar with a brief bio explaining who they are and why they are worth presenting the webinar.
- Don’t forget to mention the date and time of your webinar.
- Describe the benefits of the webinar. Your attendees have a right to know why they should attend your webinar, what are the takeaways and whether it is worth their time or not.
5. Send reminder emails with value
Sending reminder emails will not only remind your attendees about the date and time of the webinar but will also re-establish the value you have to build with them at the time of registration. People are so busy in their life that they may forget about your webinar and why they have registered for it. The best way to remind them is by sending a reminder mail. Furthermore, You can send these reminders two-week advance and one week in advance of your scheduled webinar. Add value to your email by mentioning why they have attended your webinar and what benefits they will get after attending it. Also, don’t forget to send the last minute reminder mail a day before your webinar.
6. Promote your webinar on social media
The best part about social media is you can target a large number of audience and its booming over the years now. Therefore, promote your webinar on every social media platforms such as Linkedin, Twitter, Facebook, Pinterest, Instagram, etc, primarily where your target audience mostly hangouts. The best thing about these social media platform is you can post your webinar information more than once.
Choose a hashtag for your webinar and promote it everywhere, update the image your banner, post on different groups only if allowed and don’t spam. You can also promote your webinar on different online forums or communities. Furthermore, if you have budget opt for Paid advertisement through Google Adwords, Facebook Ads, or Linkedin Ads.
7. Ask your presenter to promote your webinar
Ask your guest speaker to promote your webinar. They must have a different and huge audience or network. Why not take advantage of that? Ask them to invite their contacts, partners, clients and promote your webinar to their audience. Asking your presenter to buzz about your webinar will add plenty of audiences.
8. Make use of your homepage
Your homepage is the most visited page on your website. Hence, why not make use of it? Add the details of your upcoming webinar at your landing page. Redesign it by showcasing your webinar. Furthermore, you may also add a blog post with a piece of detailed information about your forthcoming webinar and add a link of it within your blog post with an appealing CTA button.
Lastly, It’s not an easy job to convince a person to attend your webinar. However, with the right strategies, you can build the first step of your success.