Have tried various means to get people to make informed choices but in mostly in vain. The few times that it works is when they find it cool/fun. No wonder this works so well! :)

If stairs played musical notes when you walked on them, would you be more likely to take them? Volkswagen has launched a popular new campaign called "The Fun Theory" which is "dedicated to the thought that something as simple as fun is the easiest way to change people's behavior for the better." It turns out that 66% more commuters opted for stairs over the escalators! Take a look at this utterly clever (and fun!) idea.