I guess we've all seen social networking websites such as LinkedIn and Facebook used for job-search. But these websites, and related websites such as monster.com and naukri.com, are typically restricted to the top and middle of the pyramid for fairly high paid jobs. http://babalife.com/ and http://babajob.com/ are taking it a step further to the huge bottom of the pyramid services market for jobs below Rs.10,000 per month, ie. for maid servants, cooks, drivers, mechanics, plumbers, etc. Basically the largely unregistered services industry that forms a large component of India's GDP. They also have an interesting referral-fee sharing model, and a notion of "mentors" for people who cannot use the website themselves. But will it work? The market segment they've identified is certainly huge, but I have my reservations on the online model. Forming a large user base, managing identity, and contacting people when they are actually needed, can be quite complicated in practice. It's interesting to think about it nonetheless.