I liked this idea of promoting products from rural areas, thus resulting in the deserved profits for the rural people. There are many rural places in India popular for their native products, but they do not have a proper market reach due to many factors, hence they are getting exploited by many companies.
It is a nice idea for NGOs to tie up with such rural communities and market their products. It is a very good way of directly helping such communities.
Tribal products of Andhra Pradesh are all set to get a new boost through corporate marketing. Aiming at ensuring quality products and providing better returns to the tribals, the State Government is roping-in companies to market tribal products.
Taking an initiative in this direction, the ITDA (Integrated Tribal Development Authority) Paderu of Visakhapatnam district on Friday signed a Memorandum of Understanding (MoU) with Naandi Foundation, a non-governmental organisation, to market the certified organic coffee produced in Paderu area of Visakhapatnam district.
The MoU will help farmers get Rs 120 for every kilogram of organic coffee that was earlier sold for Rs 90 per kilogram.
Officials are planning to bring about 1.3 lakh acres of land under coffee cultivation against the current 84,000 acres in ITDA Paderu.
Another MoU was signed between ITDA Rampachodavaram of East Godavari district and the Rubber Board for processing and marketing the rubber produced at ITDA Rampachodavaram.
Speaking at the occasion, Minister of State for Commerce and Power, Jairam Ramesh suggested complete reformation of Girijan Cooperative Corporation (GCC) and hiring of private companies for marketing tribal products.