As a freelance journalist, P. Sainath has spent the last 9 years in rural ares, covering a number of topics related to development - caste, poverty, agriculture, etc. He spends between 200 and 250 days of each year in the villages he chronicles. Royalties from the sale of his book Everybody Loves a Good Drought are used entirely to promote rural journalism, so that people in the villages can tell their own unfiltered stories. The following notes are excerpted from his talk at the Association for India's Development (AID)'s annual meeting in College Park, Maryland in late May 2001. Excerpts from the Q & A session following the talk are also included. :Thanks to Aaditeshwar for suggesting this on orkut group, 'social entrepreneurship'.