This is the story of Sulabh International Social Service Organization and its founder, Dr. Bindeshwar Pathak. Sulabh took on the mission of removing untouchability in India by going to one of its main causes - India's toilet infrastructure. Instead of legal interventions, they chose to use entrepreneurship and have created a movement whose success turns conventional wisdom on its head. Sulabh's impact is felt all over India today and is a great story of engineering entrepreneurship being used to solve a human rights problem.
Sulabh's story assumes importance in it's use of "Action Sociology" and "Social Marketing," which can be applied to other burning social problems of our time.