Sweetening the Deal

Nice Initiative
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It is that time of year in India when the streets light up with the color and gaiety of theGanesha festival. The festivities are synonymous with people distributing sweets, and with the fanfare accompanying the immersion of idols of the elephant god Ganesh in local bodies of water. In spite of the piety, the immersion of these idols causes water pollution due to the presence of lead in paint and other non-biodegradeables. The situation this year might be worse than usual, for the monsoon has played truant. Over 250 districts – about half of the country – are declared drought hit. Scarce rains also mean trouble in urban areas, with some ground water sources running dry.
 
One enterprise in Hyderabad, India, is innovatively addressing both of these problems. The Emerald Mithai (sweet) Shop, located at the center of the twin cities of Hyderabad-Secunderabad, is an eco-friendly business that promotes the use of natural materials, recycling, and water conservation

as a way to go beyond profit.
 
Read the entire story here
http://beyondprofitmag.com/?p=232