Welcome to Sensible Shopping...

by mynk on Sep 21, 2009      Category: Environment Tags: recycle reuse

Earth Fashion is about sensible style, comfort and beauty
These ensembles blend traditional techniques with contemporary design, which afford an easy style and comfort quotient, thereby offering sync for a contemporary and aware consumer,confirming a commitment to pursue a better and healthier lifestyle.


The Earth Fashion range allows the modern consumer the option of blending traditional weaves and prints with contemporary styling and silhouettes that identify with the new India - rooted in tradition, but perfectly suited for the comfort and crispness of a modern scenario.

The Earth Fashion team has reinvented for the traditional kalamkari prints from Andhra with contemporary motifs used for kurtas, tunics and shirts. Oriental styling finds favour with pure handloom, where the fabric texture enhances the minimalistic lines for the Zen like feel. Khadi fabric jazzes up with bling, to transform from the mundane leftist look, to establishing a style statement. Block prints in tunics, traditional handloom ikkats in office wear, bohemian Moroccan pants in traditional prints, experimentation of block printing on knits, matching the best skills to the latest styles is the continued motif.

Available under Earth Fashion is a wide array of sustainable fashion accessories such as attractive leather bags in vibrant hues. Pretty jewellery  for informal occasions including bead and stone necklaces, bangles, pendants, earrings and fine brass dokra cast jewelry offering tribal elements to this fashion forerunner; young footwear for formal and casual occasions including juttis and slippers in orange, turquoise and more.

Earth Fashion offers a range of garments made from natural fibres – 100% cotton, linen,  handloom or hand block printed, or hand embellished manufactured by SHG’s NGO’s and rural artisans.

5 users have voted.
mynk's picture


Interested in the development sector and hoping to use the skills to create a positive impact......read more



Chandni's picture

On Eco-friendly Bags -

From: Praniti Shinde jaijuisolapur@gmail.com
Date: May 30, 2008
Subject: eco friendly bags

Dear friends,
Jai Jui,an NGO, actively involved in providing livelihood options and encouraging entrepreneurship amongst youth has been working with Women Self Help Groups for over 3 years . These women have been trained in various skills. After a lot of commitment and enthusiasm from the women, they have been able to come up with the idea of making bags out of cotton, jute and net ( shopping bags, carry bags). These are available in lots of colours and sizes and can have your logos printed on them as well. They are priced between Rs 8 to Rs 20 ( depending on the fabric used).

Pictures have been attached for you to see. (Mail her or me if you want to see the 8 pics she'd attached.)

It would be great if we can help these women by helping them market this concept and provide them with livelihood options. Since all of us are aware of and concerned about the whole 'plastic mess' , it would be a good idea to start using an eco friendly cotton bag!

The tag line is-
This eco friendly bag is one of many products made by cooperatively formed Self Help Groups encompassing women from the interiors of Maharashtra under the auspices of Jai-Jui. These Groups enable women to take control of their own destiny. Jai-Jui acts as the facilitator and most importantly teaches the women the value of their time and effort. For further information please visit our web site at www.jaijui.org

For those of you who are interested , you can get in touch with us on this email address or on +919422460777.

Thank you,
Praniti Shinde
Jai Jui,
19,Ashok Nagar,
Vijapur road,
Solapur 413004,


Jai Jui ,

rdhlrig's picture

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