[ZWM] The "Plastic Waste (Management and Handling) Rules, 2011": Extended Producers Responsibility and the possible Mechanism of Cleaning up India of all trash.

by mynk on Feb 19, 2011      Category: Tags: npsbm

Amazing concept

-------- Original Message --------
From: Amrendra <amrendra80@gmail.com>

Hello ZWMB group members!

        Most of you would know that the Ministry of Environment and
Forest has introduced the " Plastic Waste (Management and Handling)
Rule, 2011" on 4th February.( Link: http://moef.nic.in/downloads/public-information/DOC070211-005.pdf).
Some of the significant points of the rule are.

1. Ban on use of Plastic Packaging for Tobacco Products like gutka and
paan masala.
2. Plastic bags cannot be given free of charge to the customers.
3. Every Plastic bag has to bear the manufacturers Name and
Registration Number.
4. The manufacturers are to make provision for collecting the waste
generated by their products under "Extended Producers Responsibility".
5. Individual State Pollution Control Board are to make rules and bye-
laws to implement the "Plastic Waste" Rule.

These provisions in the "Rule" are significant and opens the door to
radical solutions to clean up the nation of all manufactured trash.
The most important clause is the introduction of the "Extended
Producers Responsibility" Principle for the first time in India. The
Principle means that the producers are also responsible for cleaning
up the waste created by their products at the end of life-cycle. It is
a well established principle in the developed world; this principle
leads to a variety of laws which mandates companies to have take-back
program for electronics, recycling fees, container deposit etc.

The "Rule" does not explicitly mention the mechanism of implementation
of the provisions. It is left to the state pollution control boards.
We can use this opportunity to think up practical strategies and
policies and communicate it with the Karnataka Pollution Control

I have created and pilot tested a Monetary Incentive based
manufactured waste management system called CleanCredit. The idea
behind the mechanism is that the trash problem in India is a creation
of the billion people and it can only be solved if all or a
significant majority of the billion plus population take part in
managing the waste. Getting even a million people to participate is
difficult leave alone billions. But there are instances where almost
every Indian Participates eg. Old Newspaper and Beer Bottles. One can
rarely if ever find these items in the landfills. This is because
these items have significant monetary value. ( Rs 2 per beer bottle,
Rs 7 per Kg of Newspaper). Now if we could somehow put significant
residual value ( >= Rs 1) on every trash in India eg (PET bottle,
plastic bags, packaging etc)  these items too would be picked up. But
how does one put value into relatively worthless items? In fact it can
happen, consider a Rs 500/- currency note. It is actually a piece of
paper which has no value but it can have a value of Rs 500/- because
there is supposed to be an equivalent deposit lying with the RBI which
the RBI  governor promises to pay the bearer. Similarly if we had a
deposit of Rs 1 for every product manufactured, they too could be
valued at Rs 1 or whatever is the deposit amount. The CleanCredit
mechanism works exactly on the same principles. It makes every
manufactured product waste worth some significant money. And one could
redeem the trash at any retail shop in India.

The CleanCredit mechanism if implemented on the National Scale would
1. Clean up the whole nation in a very short time
2. Create a zero waste society, Everything collected would be
segregated at source therefore could be recycled or disposed easily.
3. Create more than 20 million relatively clean jobs at the BoP paying
Rs 1 lakh per job per annum on the average.

All this for no cost to the government.

For more info visit www.facebook.com/CleanCredit


About me: I am a PhD student in Public Policy at the Indian Institute
of Management, Bangalore.

0 users have voted.
mynk's picture


Interested in the development sector and hoping to use the skills to create a positive impact......read more



pranay jain's picture

The concept is just right and i believe very strongly that it should work. You must also study the EU packaging directive, the German Green Dot system (which includes a deposit program) and the UK Packaging Recovery Note system which is a very well executed system. I hope that in the coming years we are able to develop a similar system in India as well which provides the required economic incentive to encourage people to setup collection, seggregation and recycling supply chain for the so-called unwanted material.

I am working on some technologies for the recycling of flexible packaging waste and would love to share notes with you.

rk's picture

pls let me know of this ..

rk's picture

i wud like to know more on this tech

ronn's picture

The plan sounds a little too good to be true, I am totally supportive with the zero waste measures although I don't think everyone will respond to that as positively as we expect. They have similar plans at junk removal Vancouver so I am already used to it.

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