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Just In Time Webinars: Do They Work?

Building a just in time webinar can be challenging because you have to rely on just one opportunity to get people to show up. In this article, I’ll share with you some tips that will help you build the perfect just in time webinar and increase your chances of getting people to show up.

What is an Automated, Just In Time Webinar?

An automated, just in time webinar is one where the host triggers the call and the participants are invited just a few hours prior to it. For this session, tools like GoToWebinar, Demio, or Everwebinar work well because you don’t have to worry about planning days or weeks ahead of time. You just pick a topic, create the registration form and landing page, set a time, and invite people just hours before it starts.

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What is Evergreen Marketing?

Evergreen marketing is about creating content that will continue to be relevant for a long period of time so that you get traffic from search engines and social media over an extended period of time.

How do evergreen webinars help just in time webinars?

They help build your just in time list by spreading your message through direct outreach efforts and word-of-mouth marketing.

You can include just in time sessions on your with most of the popular webinar platforms on the marketplace today and link up with your email autoresponder.

Build an Evergreen Landing Page for Your Just In Time Webinar

The just in time webinar traffic goes through your just in time landing page which can be an existing lead capture or sales page. You will want to include a link on your just in time landing page that will trigger the just in time webinar going forward.

Should I do a Live Webinar or Evergreen Webinar for starting out?

You can use just in time webinars for both live events and evergreen webinar.

Think about your just in time event as a way to build your just in time list, get feedback on your just in time topic, and start building relationships with the participants who show up on the webinar platfo. You don’t have to be an expert so much as someone who is creating just in time webinars. You might even want to throw these just in time sessions out there without planning ahead of time just to see how receptive or unresponsive people are based on the topic you choose.

What Topic Should I Choose for My Just In Time Webinar?

Just make sure that whatever topics you choose will continue to be relevant over a long period of time.

You just want to choose topics that will be evergreen. Non-competitive niches are best because there’s just not enough people in the niche for there to be a lot of competition but just a few people who are doing it well. If your just in time topic is something that can be solved by just one person, you might want to reconsider and find another topic.

For just in time webinars, stick with questions or challenges that aren’t too big or complex for you to solve. You may not have the answers at first but when you start working on answering them just keep recording and publishing your responses until you’ve gone through all of the questions and challenges.

What Should I Give Away?

The key here is just to give away something that is extremely valuable. It should be something that will help the participant solve his or her problem. It can also just be a guide or cheat sheet, and it’s just as good as long as you are offering something unique that your competitors aren’t giving away.

For just in time webinars, you may just want to make your freebie a simple e-book with some basic principles that participants can use going forward until they get more advanced information on your just in time topic. You may even just want to keep your just in time call an introduction session where you present an outline of what participants can expect from future sessions or if there is any additional value they can expect from you going forward such as just in time knowledge bombs.

How Do I Get Traffic to My Just In Time Webinar?

The benefit to just in time is the fact the traffic can immediately hop onto your webinar, consume the content, and take action on whatever your pitching.

The best ways to start driving traffic are the following:

Your Own Email List
Run Facebook Ads
Youtube Ads
Retargeting from existing visitors

Is There a Pre-Requisite I Need to Have for My Just In Time Webinar?

Don’t worry if you don’t have the level of expertise necessary just yet. Solve just in time problems by just giving away an e-book and making it clear that more advanced just in time info is available to participants who sign up on your just in time list or at least those who buy the premium just in time package. Now, when you pitch just in time, people will be able to tell you what they want from your just in time topic so that later on down the road, once you’ve gotten a better understanding of just in time topics, you can give them what they need.

The Big Challenge with Conducting Evergreen Webinars vs Live Webinars

With live webinars you can know pretty quick if your offer converts or not and can diagnose, pinpoint potential issues you may have with your overall sales message, show up rate, as well as the follow up.

However, with evergreen webinar systems, it’s more difficult to pinpoint these issues because many times you will see that the follow up campaigns are where the money is made, so if it takes you 2-3 weeks, that’s too long to test to see if the offer converts.

How to Increase Your Webinar Profits

Leads = Money.

If you’re able to pull more leads for the same money, then that’s how you’re able to scale your digital marketing business.

They key to making all of this work revolves solely around numbers.

If you’re promoting a webinar and you have 1000 visitors and you’re able to pull a 40% option rate, that gives you 400 people that are able to hear and see your message.

However, those 400 will not watch your webinar.

The number is probably about half of that.

So with 400 registrants, you can expect to get roughly 200-250 people to actually see your webinar.

The key to making the numbers work is in slight tweaks which I’m going to break down in this post.

All of this is assuming you’re using the best webinar software platforms on the market that are reliable and provide you with the latest features and tool sets.

Factor # 1: Optimize the Landing Layout

From our experience, simplicity rules.

For those of you that have complex landing pages with tons of copy, try this.

Create a split test with a simple design with only a headline, a subheadline, and an option box.

To our surprise, in every instance of testing we’ve been able to see a pop with just tweaking the layout of the landing pages.

Factor # 2: Test Multiple Headlines

Instead of tinkering with various forms of copy, simply test the headline first.

While you have to stay Facebook and Google compliant if you’re running any ads, you’ll want to keep a focus on WIIFM

That stands for What’s In It For Me?

Writing the headline from a benefit-oriented place of what you’re going to show them from the webinar.

It must be simple and easy to understand, clear and concise, and offer a clear benefit for joining.

Factor # 3: Get More to Show Up

This is all done through your follow up campaigns and I’m not just talking about email marketing campaigns but also in your social media marketing campaigns as well.

Everything should flow in harmony instead of just relying on one piece.

“So, how does this work?”

Once someone lands on the Thank You Page of your lander, have your retargeting code and create follow up ads on Facebook and Youtube.

These ads will be reminding them of when the webinar is going to take place.

In your follow-up emails, remind them of the date and time, and focus on the benefits of showing up.

Providing a bonus for anyone that joins and stays till the end is a great way to get people excited for the webinar.

Encourage your users to ask questions and then use these in your webinar presentations to squash objections and help to close the sale.

Factor # 4: The Post Webinar Follow Up

After you conduct your webinar, it’s important to have a follow-up sequence for the replay or if you’re planning to hold an encore.

Since most will not see your webinar, once the webinar is over, your job now shifts into follow up mode getting people to the webinar replay.

Some effective methods include:

Creating a time sensitive bonus
Making the replay expire
Making the offer expire
Creating a proof – testimonial video to drive people back to your webinar replay.

In addition to your email follow ups, it’s time to also include ad campaigns inside Facebook and Youtube reminding them of the expiring content, bonuses, or your different hook.

The expiring offer will create a sense of urgency and a flood of new customers buying your product by the droves.

Understanding the phases of these webinar is a huge part to executing a clever marketing campaign that pays you for months and years to come.

In closing, remember, all of your marketing efforts can be solved with simple math. Look in your analytic reports of your webinar service to see the number of subscribers, viewers, and those engaging in your follow up campaigns.

How to Get More Eyeballs To Your Webinar

Nowadays webinar marketing has become the best way to convert traffics into the customers.

More than 60% of marketers are using a webinar for their content marketing strategies. It has become so popular that almost every marketer is getting benefited from this. In addition to that, webinars help you in building credibility as well as trust among your target audience and existing customer. Before we get into deep, let’s have a look at what exactly is a webinar.

What is the webinar?

A webinar is an online seminar or workshop which is hosted over the internet. At the webinar, the one who organizes the event is the host and invites attendees to attend it. To attend this event you only need to have a mobile, laptop, or desktop and an internet connection. On the other hand, the host requires a good online webinar software to organize the event. It can be attended from anywhere in the world. Besides its benefits, webinar does have some challenges and one of them is getting a good number of webinar attendees. However, there are several tips which you can follow to get more people watching your webinar

1. Choose a meaningful topic

First thing first. Start by choosing a topic which can attract a large number of audience. Find out the topic which interests your audience. Make sure your topic is relevant. Remember if your topic is irrelevant, outdated, it won’t attract your audience and you may end up having less number of people signing to your webinar. Broaden topic attract a large number of audience. A good topic can engage your audience throughout your webinar.

2. Choose the right time

Think about the best day and time to organize a webinar because choosing the right day and time plays an important role to gain more attendees. Make sure the timing is convenient for your audience. The best time for your webinar totally depends on your audience. To come up with the best time, you have to experiment with different days and time, compare attendees rate, conversion rate and schedule your time accordingly.

3. Include freebie for your attendees

If you want your attendees to signup for your webinar, offer them something special. These giveaways can be anything but remember it should make your attendees feel excited, precious, and engaged. Some of the giveaways ideas are a free demo, tickets for any events, Facebook or Linkedin Ads discount coupon, access to your latest ebook, gift cards, limited edition products, free software download and much more.

These giveaways don’t have to be costly but something which will increase your engagement rate. Be creative and come up with ideas of something special for your attendees.

4. Establish an informative landing page

Your landing page should highlight the important point and benefits of your webinar. It should create urgency with a call to action button such as “book your seat now”, “reserve your seat now”, “save my spot”, etc and persuade visitors to sign up. Don’t add too many details on your landing page, just highlight the important features.

These landing pages are built in and can be customized with popular software like you see with Webinarjam

Some of the features you can add to your landing page are:

Include the topic of your webinar. Provide an explanation of what your webinar is all about. Bullet points are best to explain and is easily visible to the attendees.
Introduce the presenter of the webinar with a brief bio explaining who they are and why they are worth presenting the webinar.
Don’t forget to mention the date and time of your webinar.
Describe the benefits of the webinar. Your attendees have a right to know why they should attend your webinar, what are the takeaways and whether it is worth their time or not.

5. Send reminder emails with value

Sending reminder emails will not only remind your attendees about the date and time of the webinar but will also re-establish the value you have to build with them at the time of registration. People are so busy in their life that they may forget about your webinar and why they have registered for it. The best way to remind them is by sending a reminder mail. Furthermore, You can send these reminders two-week advance and one week in advance of your scheduled webinar. Add value to your email by mentioning why they have attended your webinar and what benefits they will get after attending it. Also, don’t forget to send the last minute reminder mail a day before your webinar.

6. Promote your webinar on social media

The best part about social media is you can target a large number of audience and its booming over the years now. Therefore, promote your webinar on every social media platforms such as Linkedin, Twitter, Facebook, Pinterest, Instagram, etc, primarily where your target audience mostly hangouts. The best thing about these social media platform is you can post your webinar information more than once.

Choose a hashtag for your webinar and promote it everywhere, update the image your banner, post on different groups only if allowed and don’t spam. You can also promote your webinar on different online forums or communities. Furthermore, if you have budget opt for Paid advertisement through Google Adwords, Facebook Ads, or Linkedin Ads.

7. Ask your presenter to promote your webinar

Ask your guest speaker to promote your webinar. They must have a different and huge audience or network. Why not take advantage of that? Ask them to invite their contacts, partners, clients and promote your webinar to their audience. Asking your presenter to buzz about your webinar will add plenty of audiences.

8. Make use of your homepage

Your homepage is the most visited page on your website. Hence, why not make use of it? Add the details of your upcoming webinar at your landing page. Redesign it by showcasing your webinar. Furthermore, you may also add a blog post with a piece of detailed information about your forthcoming webinar and add a link of it within your blog post with an appealing CTA button.

Lastly, It’s not an easy job to convince a person to attend your webinar. However, with the right strategies, you can build the first step of your success.

Terrific Ideas for Flipping Houses In Any Real Estate Market

Are you looking forward to starting and excel in real estate?

Well, then you should consider becoming a flipper.

Here, you’ll need to look for a cheap house on sale, invest some money and sweat in revamping the unit. With this, you can resell the property at a profit.

Flipping houses is simple if you know what you’re doing.

The risks are quite high and pure miscalculations can have devastating effects.

So, how will you know whether you can withstand the challenge?

Well, let’s start by understanding what house flipping entails.

It’s a situation where investors buy a property, especially via auction and sell them later at a premium.

The Risks versus Reward

Let’s say you acquire a home for $100,000 then injecting another $30,000 in face-lifts. Then you list your house for sale and get zero offers. What do you do? You’ll need to pay your mortgage or rent, plus that of your flip property. Don’t forget the bills and utilities like home insurance, services, and taxes.

You may also need to pay some realtor fees and home staging rates when you finally manage to make a sell.

Well, house flipping tends to be more popular than it was days back. The returns have been decreasing in the recent past. With most people opting to buy their own houses, making huge profits is becoming harder by day.

According to ATTOM Data Solutions, the average house flip profit in 2017 stood at $66,448. Well, that’s way too much more than what most people earn annually.

This lures many people to invest in the industry as some contemplate leaving their jobs. Some want to become full-time investors in the sector.

However, competent house flippers are good at what they do. As such, they can flip a house for markup and even manage some other businesses.

According to RealtyTrac, 12 percent of all investors sold their flip property at a loss. Over 28 percent of all sales earned a 20 percent less profit in comparison to its acquisition price. Twenty percent is the least earning you should get to make your investment financially sound.

What do You Need to Successfully Flip Houses?

If you’re still here, it means you’re unmoved by high investment risks associated with house flip. Here’s your guide to start on the project.

First, A Great Credit History is a Plus

You can’t succeed in house flips with a bad credit history. Unless you’ve enough money to cater for purchasing costs and other necessary renovations, you’ll need to acquire a loan. Currently, the lending regulations for a high-risk house flip are becoming tighter than in the past.

The first step should be checking your credit history to get your score. You can get the credit record for free. If your credit score isn’t right, it’s time to build one. Start by paying your debts on time.

Or Have Access to Cash

To run a successful house flipping business, you’ll need access to a lot of cash.

Well, the problem is, most newbies at investing don’t have this cash. As such, they end up in issues when they acquire properties without adequate deposits.

The good thing is you can rely on real estate hard money lenders near me to fund your projects.

Such investors are likely to borrow money or pay from their credit cards to buy and renovate these homes. But what happens if the property doesn’t sell fast? Or where the renovations cost grow than your expectations? Remember, loans for flip properties are costly. For instance, the prices can go up to 14%. But conventional house loans are as low as 4%. So, the more you’re able to pay for deposit using cash, the better. Your credit appetite will decline to maximize your earnings.

Don’t be this investor. If you want to flip your property successfully, you’ll need a lot of money at hand. If you have enough money to cover for cash down payment, you don’t need to take a mortgage to finance the purchase.

So, how do you build your cash savings? It’s simple, by coming up with an automatic money-saving plan to allow you to save money effortlessly every month. Also, you can look for other ways to generate income and save up the earnings to create cash earnings for your project.

5 Strategies For Restaurants Using Facebook Ads

If you can utilize Facebook as an individual, you can also use it as an entity. It is that simple.

Facebook is estimated to have over two Billion users who are actively engaged on the site. On average, 800 million people will like something on the Facebook platform every day.

Why Then Should You Use Facebook Ads?

One thing you will note is that these ads are paid for. Expensive you may think, right?

But, the technique is to expose your restaurant or chain of restaurants to reach to people who may be interested in your services.

Since different target layers are available, you should focus the ads on the right audience to maximize your earnings. Naturally, your ad should focus on the interests, location, demographics, and behaviors of your potential clients.

How Do You Increase Sales through Facebook Ads

1. Aim For Engagement

When creating an ad, the design should be to capture the attention of the reader. Make the post you make as engaging as possible.

But, do not overdo it.

If you fail at engaging your potential buyers, you will probably fail to make a conversion. Creating an ad that makes people click like, comment or even share will require know-how, finesse and also luck at times.

Remember, people do not want to be bored with sales adverts every day. Creating a rapport is crucial in ensuring you boost your sales. You can post a compelling content, including, questions, facts, photos and links to inspiring articles on the web.

The content will help build trust with your clients. Once you’ve established the relationship, you can use ads to improve your sales.

If all you do is posting sales content, the engagement with your potential clients will wear off. Eventually, you will be talking to yourself.

2. Display the Services you Offer

The Ad you design should have an appeal to the senses of your target audience. Use high-quality images to showcase the meals you serve and other services you offer.

If you want a high conversion rate, ensure the ads you use to contain the following:

A good looking image
A description of the product.
Appealing to your target demographics.

Maybe you are wondering how this will help increase your sales. Well, they will inspire your potential clients to try out your services.

3. Get Likes

How will you get engagement on your ad if you have no fans? Duh! Almost impossible.

Once you design the content, get more likes and more likes.

As a startup restaurant, you can achieve this by inviting your close friends and family members to like your page. In as much as possible, strive to get likes from people who are your customers. These are the people who will offer a review to services you provide and even vouch for your services.

Where you are running ads for a local restaurant, you can target an audience that is within 30 miles from your shop. If the firm has subsidiaries across the state, the ad should cover the entire area.

When designing the ad, make it run till you command it to stop. Run it for four days to judge whether it is working or not, and kill it where it is not.

4. Boost Your Posts

As a fan, you probably are aware of the boost your posts feature and here is why you should use it.

It gives you the results you need.
It is simple to use.
You can easily measure the impact.

Depending on the size of your restaurant, you can choose to use more powerful ad tools. They include Facebook ads manager and Power Editor. As a startup, these tools should not bogey you.

Below every post you make, you’ll see the “Boost Post” link. Click it. Here you can choose your target.

The feature allows Facebook to develop a “Sponsored Story” on your target’s newsfeed. They’ll look natural to most readers.

5. Make It Easier to Contact You

In the old marketing days, a phone number was standard in all print and audio adverts.

Well, the media may have changed, but not the need for your clients to get to you. Make it possible for people to contact you through Facebook messages or any other medium imaginable.

Bots have made it easier than ever before.

Conclusion

If you run a restaurant business, I hope this article has convinced you how to grow your sales by using Facebook.

Leveraging these five simple techniques will make you a powerhouse in the industry.

Got something to say or want to see an addition to NGO? Drop us a line here.

The Challenges and Rewards for Dentist with Online Marketing

Internet marketing is one of the most cost-effective ways to market your practice, but many dentists don’t take advantage of it because they don’t know how or don’t have the time to create the right kind of content or know where to look.

A successful internet and social media campaign can become the primary source of new patients for dental practices spending less than they a full-page Yellow Pages ad.

You can’t just think about marketing online, you have to follow through with it and see it all the way through. I know it ridiculous, however if you want new patients to your dental practice, you’ve got to roll up your sleeves and put in the work.

For those that are successful at marketing online must focus on creating winning ads that bring in new leads that turn into patients. In other words, creating a sales funnel.

However, marketing your dental practice online today is changing every single day and the quickly changing landscape can lead to frustration and guesswork.

It can be a struggle when attempting to work with multiple providers to cover all of your online marketing needs.

For example…

Let’s assume you have one company that builds your site, another provides SEO services, and a completely different company offering Pay Per Click.

With marketing options that include Google Maps Optimization, Pay Per Click, Sales Funnel Creation along with Brand Management it can get overwhelming to say the least.

That’s why it’s important to focus on giving first within your sales funnel.

The bottom line is to give patients a taste to get them to know, like and trust you so that you can make future recommendations.

Build The Sales Funnel.

“And yes – this works even for dentist in the medical field,” according to ClosersCafe.com, a website dedicated to helping local businesses get more leads from the internet.

This is even more true with professionals in the medical field.

It’s sad to see businesses investing time into content, a social presence and time creating a brand yet they don’t tell their potential patients what to do next. Any time, or money that’s invested into the business to encourage potential patients is lost if the prospect bounces away from the site without taking a form of action.

Given the size of this opportunity, it should come as no surprise that online marketing has become something of a battlefield for dental practices.

If a dental office is just starting, the first step is creating awareness of your brand or dental practice at the top of your funnel when people don’t know you exist.

This includes buying the brand domain, registering all the social profiles, and creating regular content.

Already setup a Facebook fan page?

Good, then you’re on your way.

Simply share what’s going on with the practice, run promotions, and drive visitors back to your website.

There are too many good dentist focusing on getting clicks, polished websites and driving website visitors however they’re not using sales funnels and they have nothing to show for their fancy websites.

Inbound marketing tactics can help you not only inform your existing clients and potential patients but also to make you the only choice in their minds using what Jay Abraham called the Strategy of Preeminence that you can see below.

For dental practice owners, regardless of how much time is required…

The marketing is a necessity.