If you can utilize Facebook as an individual, you can also use it as an entity. It is that simple.
Facebook is estimated to have over two Billion users who are actively engaged on the site. On average, 800 million people will like something on the Facebook platform every day.
Why Then Should You Use Facebook Ads?
One thing you will note is that these ads are paid for. Expensive you may think, right?
But, the technique is to expose your restaurant or chain of restaurants to reach to people who may be interested in your services.
Since different target layers are available, you should focus the ads on the right audience to maximize your earnings. Naturally, your ad should focus on the interests, location, demographics, and behaviors of your potential clients.
How Do You Increase Sales through Facebook Ads
1. Aim For Engagement
When creating an ad, the design should be to capture the attention of the reader. Make the post you make as engaging as possible.
But, do not overdo it.
If you fail at engaging your potential buyers, you will probably fail to make a conversion. Creating an ad that makes people click like, comment or even share will require know-how, finesse and also luck at times.
Remember, people do not want to be bored with sales adverts every day. Creating a rapport is crucial in ensuring you boost your sales. You can post a compelling content, including, questions, facts, photos and links to inspiring articles on the web.
The content will help build trust with your clients. Once you’ve established the relationship, you can use ads to improve your sales.
If all you do is posting sales content, the engagement with your potential clients will wear off. Eventually, you will be talking to yourself.
2. Display the Services you Offer
The Ad you design should have an appeal to the senses of your target audience. Use high-quality images to showcase the meals you serve and other services you offer.
If you want a high conversion rate, ensure the ads you use to contain the following:
- A good looking image
- A description of the product.
- Appealing to your target demographics.
Maybe you are wondering how this will help increase your sales. Well, they will inspire your potential clients to try out your services.
3. Get Likes
How will you get engagement on your ad if you have no fans? Duh! Almost impossible.
Once you design the content, get more likes and more likes.
As a startup restaurant, you can achieve this by inviting your close friends and family members to like your page. In as much as possible, strive to get likes from people who are your customers. These are the people who will offer a review to services you provide and even vouch for your services.
Where you are running ads for a local restaurant, you can target an audience that is within 30 miles from your shop. If the firm has subsidiaries across the state, the ad should cover the entire area.
When designing the ad, make it run till you command it to stop. Run it for four days to judge whether it is working or not, and kill it where it is not.
4. Boost Your Posts
As a fan, you probably are aware of the boost your posts feature and here is why you should use it.
- It gives you the results you need.
- It is simple to use.
- You can easily measure the impact.
Depending on the size of your restaurant, you can choose to use more powerful ad tools. They include Facebook ads manager and Power Editor. As a startup, these tools should not bogey you.
Below every post you make, you’ll see the “Boost Post” link. Click it. Here you can choose your target.
The feature allows Facebook to develop a “Sponsored Story” on your target’s newsfeed. They’ll look natural to most readers.
5. Make It Easier to Contact You
In the old marketing days, a phone number was standard in all print and audio adverts.
Well, the media may have changed, but not the need for your clients to get to you. Make it possible for people to contact you through Facebook messages or any other medium imaginable.
Bots have made it easier than ever before.
Conclusion
If you run a restaurant business, I hope this article has convinced you how to grow your sales by using Facebook.
Leveraging these five simple techniques will make you a powerhouse in the industry.
Got something to say or want to see an addition to NGO? Drop us a line here.