Internet marketing is one of the most cost-effective ways to market your practice, but many dentists don’t take advantage of it because they don’t know how or don’t have the time to create the right kind of content or know where to look.
A successful internet and social media campaign can become the primary source of new patients for dental practices spending less than they a full-page Yellow Pages ad.
You can’t just think about marketing online, you have to follow through with it and see it all the way through. I know it ridiculous, however if you want new patients to your dental practice, you’ve got to roll up your sleeves and put in the work.
For those that are successful at marketing online must focus on creating winning ads that bring in new leads that turn into patients. In other words, creating a sales funnel.
However, marketing your dental practice online today is changing every single day and the quickly changing landscape can lead to frustration and guesswork.
It can be a struggle when attempting to work with multiple providers to cover all of your online marketing needs.
For example…
Let’s assume you have one company that builds your site, another provides SEO services, and a completely different company offering Pay Per Click.
With marketing options that include Google Maps Optimization, Pay Per Click, Sales Funnel Creation along with Brand Management it can get overwhelming to say the least.
That’s why it’s important to focus on giving first within your sales funnel.
The bottom line is to give patients a taste to get them to know, like and trust you so that you can make future recommendations.
Build The Sales Funnel.
“And yes – this works even for dentist in the medical field,” according to ClosersCafe.com, a website dedicated to helping local businesses get more leads from the internet.
This is even more true with professionals in the medical field.
It’s sad to see businesses investing time into content, a social presence and time creating a brand yet they don’t tell their potential patients what to do next. Any time, or money that’s invested into the business to encourage potential patients is lost if the prospect bounces away from the site without taking a form of action.
Given the size of this opportunity, it should come as no surprise that online marketing has become something of a battlefield for dental practices.
If a dental office is just starting, the first step is creating awareness of your brand or dental practice at the top of your funnel when people don’t know you exist.
This includes buying the brand domain, registering all the social profiles, and creating regular content.
Already setup a Facebook fan page?
Good, then you’re on your way.
Simply share what’s going on with the practice, run promotions, and drive visitors back to your website.
There are too many good dentist focusing on getting clicks, polished websites and driving website visitors however they’re not using sales funnels and they have nothing to show for their fancy websites.
Inbound marketing tactics can help you not only inform your existing clients and potential patients but also to make you the only choice in their minds using what Jay Abraham called the Strategy of Preeminence that you can see below.
For dental practice owners, regardless of how much time is required…
The marketing is a necessity.